Social Media Associate
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 19 July 2026
Requisition ID: 400070673
Why join us
Joining Sainsbury's as a Social Media Associate – Insights & Community means being part of a dynamic team that values creativity, innovation and meaningful connections with our customers. You'll have the opportunity to work closely with the Social Media Lead to help deliver our organic social media strategy, ensuring we understand what resonates with our audiences and how we can continuously improve our social presence across Meta, TikTok and YouTube.
With access to industry-leading social listening, reporting and analytics tools, as well as support from agency partners and cross-functional teams, in this role you’ll split your time helping us turn data into actionable insight, alongside being at the heart of our online communities, engaging with customers to help build brand love and fame through thoughtful, timely and relevant interactions.
Throughout your role we encourage curiosity, champion new ideas, and provide opportunities for professional growth in a collaborative environment. Your insights can directly influence our social media content and success!
What you'll do
As a Social Media Associate at Sainsbury's, you will play a key role in supporting the Social Media Lead with social media listening, tracking and reporting including:
- Monitoring performance of all organic output to help us create best in class social content
- Track competitor activity and wider social landscape
- Produce clear weekly and monthly reports with actionable insights and recommendations
- Identify audience behaviour, conversation themes and trends
You will also be responsible for monitoring and managing our online communities across all our organic social media channels include Instagram, TikTok, Facebook and YouTube, ensuring customer interactions are handled in a timely, engaging and brand-safe manner. Working closely with the wider teams and our in-house agency, you will help identify emerging conversations, manage escalations where required, and spot opportunities to proactively engage with our audiences to build brand awareness and positive sentiment.
You will support the delivery of regular reporting for internal stakeholders, contribute social listening insights that inform social and wider marketing strategies, and help identify opportunities for growth, engagement and brand affinity. Your ability to combine analytical thinking with a strong understanding of social platforms and online communities will be critical in helping drive the success of Sainsbury's social media presence.
Who you are
As a Social Media Associate at Sainsbury's, you are a social media enthusiast with a passion for understanding audiences and channels, uncovering insights and building meaningful connections with customers online.
You have a strong understanding of social media platforms, trends and community behaviours, particularly across Instagram, TikTok, Facebook and YouTube. You enjoy using data to tell a story and are comfortable analysing performance metrics, identifying patterns and translating findings into clear recommendations for the rest of the organic social media team.
You are highly organised, detail-orientated and confident managing multiple priorities in a fast-paced environment. Whether responding to customer conversations, identifying emerging trends through social listening, or creating insightful performance reports, you take a proactive and thoughtful approach to your work.
Experience using social media management, listening and reporting tools is desirable, and you are naturally curious about what drives engagement and brand relevance on social platforms. Above all, you're passionate about social media, customer experience and helping Sainsbury's build stronger connections with its audiences every day.
Essential criteria
Experience supporting or managing organic social media channels across platforms such as Instagram, TikTok, Facebook and YouTube.
Experience using social media analytics, listening, reporting or community management tools.
Experience producing performance reports and presenting findings to stakeholders.
Experience monitoring online communities and responding to customer interactions in a brand-safe manner.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 5% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
