Digital Marketing Lead PPC
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 13 March 2026
Requisition ID: 400052145
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Why join us
Joining Sainsbury's as a Digital Marketing Lead - PPC means being part of a dynamic and innovative team at the forefront of digital marketing excellence. With the opportunity to lead activation and optimisation across various digital channels and manage substantial budgets, you will play a pivotal role in shaping performance, innovation, and best-in-class execution. Supported by a collaborative environment and a team of talented professionals, you will have the chance to drive strategic initiatives, work with cutting-edge technologies, and make a tangible impact on the success of the business. With a focus on continuous learning, growth, and collaboration, this role offers a platform for ambitious individuals to thrive and excel in the ever-evolving world of digital marketing.
What you'll do
As the Digital Marketing Lead for PPC at Sainsbury's, you will play a pivotal role in leading the activation and optimisation of paid search, shopping, and app campaigns across various platforms such as Google Ads, Microsoft Ads, SA360, and Apple Search Ads. Managing a significant share of annual budgets exceeding £100M, you will be responsible for driving performance, innovation, and best-in-class execution through strategic test and learn agendas aimed at improving bidding, targeting, ad creative, and formats. Collaborating with internal stakeholders to align digital activation with campaigns and commercial goals, you will oversee campaign setup, optimisation, and execution while ensuring technical accuracy and fostering strong relationships with offshore teams, in-house colleagues, and platform partners to drive successful outcomes and stay ahead of industry trends and opportunities.
Who you are
As a Digital Marketing Lead - PPC at Sainsbury's, you are a seasoned professional with over 4 years of hands-on experience in digital performance marketing, particularly within ecommerce, fashion, or retail sectors. Your expertise in managing multi-million pound budgets and delivering against performance KPIs, coupled with your deep knowledge of platforms such as Google Ads, Microsoft Ads, and SA360, enables you to drive successful paid search, shopping, and app campaigns. With a strategic mindset, strong analytical skills, and a collaborative approach, you excel in aligning digital activation with commercial goals, optimising campaigns, and leveraging data-driven insights to continuously improve performance and drive business growth.
Essential criteria
- Hands‑on experience with Google Ads, Microsoft Ads, SA360.
- Experience with Apple Search Ad.
- Proven management of multi‑million‑pound PPC budgets.
- Strong paid search, shopping and app campaign optimisation skills.
- Experience delivering against performance KPIs.
- Experience with campaign measurement (incrementality, MMM – working knowledge).
#LI-SM1
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
