Brand Expression Manager
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 11 March 2026
Requisition ID: 400051174
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Why join us
As the Brand Expression Manager at Sainsbury's, you will have the opportunity to be the brand guardian for our iconic Argos and Habitat brands, shaping their visual identities and ensuring creative excellence in all communications. Joining our team means stepping into a dynamic environment where you will lead brand development projects, influence stakeholders at all levels, and drive the distinctive asset research process to inform strategic decision-making. With access to resources and support from creative agencies, you will play a pivotal role in maintaining brand consistency and delivering impactful marketing communications across multiple touchpoints.
What you'll do
As a Brand Expression Manager at Sainsbury's, you will serve as the brand guardian for the Argos and Habitat brands, ensuring the delivery of creative excellence and consistency across all touchpoints. You will own, develop, and implement brand guidelines, turning visual identities into effective brand toolkits that are fit-for-purpose across various channels and formats. Your responsibilities will include leading brand development projects, managing the trademarks process, and conducting Distinctive Asset Research to inform decision-making for brand assets. In addition, you will build strong relationships with stakeholders, provide clear and consistent brand feedback, and drive the Tone of Voice and brand personality training programme across all brands. Your role will involve making significant decisions on the visual identity of the brands, brand governance, and ensuring marketing communications are developed on brand across all channels.
Who you are
As the Brand Expression Manager for Sainsbury's, you are an experienced brand guardian with a proven track record of managing multiple brands and delivering creative excellence across various customer touchpoints. Your strong influencing and stakeholder management skills, coupled with your ability to make complex decisions at pace and balance brand protectionism with pragmatism, enable you to drive brand consistency and innovation. With your attention to detail, expertise in tone of voice, and experience in utilising data and insights to inform strategic decisions, you lead brand development projects and ensure that marketing communications reflect the essence of our brands across all channels. Your relentless pursuit of creative excellence, inspiring leadership style, and ability to build strong relationships with peers and senior stakeholders make you a valuable asset in shaping the visual identities and brand experiences of Argos and Habitat.
Essential criteria
Proven experience acting as a brand guardian, owning and protecting brand identity across multiple customer touchpoints within FMCG.
Demonstrable experience managing multiple brands within a complex organisation.
Strong background in brand development, including the creation, ownership and rollout of brand guidelines and toolkits.
Experience using data, insight and research to inform brand and creative decisions.
Experience working with creative agencies to deliver high-quality, on‑brand marketing communications.
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
