Digital Content Editor
Salary: Competitive Plus Benefits
Location: Coventry Store Support Centre - Ansty Park and Home, Coventry, CV7 9RD
Contract type: Permanent
Business area: Non Food
Closing date: 26 November 2025
Requisition ID: 400038303
Digital Content Editor
At Sainsbury’s we believe that the customer should be at the heart of everything we do, which is why we have put digital at the centre of our vision of being there for our customers whenever, wherever and however they want. Within Digital we are one organisation, driving brilliant experiences across all our brands, operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.
As a Digital Content Editor, you will support the Digital Content Leads to plan, create and co-ordinate best in class digital content that maximises sales, conversion and digital participation, recognising different customer and brand requirements across the category. You will create website content that supports the category strategies, the activity plan and the content strategy, ensuring the content is engaging, informative, inspiring and helpful to support customers on their browse/search/buy journey. You will manage projects from inception to completion and use analytics and assess the effectiveness of content and make data-driven decisions.
What you need to do:
- Work with the Digital Content & Optimisation Manager and Digital Content Leads to develop & deliver website content that supports the content strategy and business commercial priorities.
- Support Digital Content Leads to maintain an efficient content workflow including content ideation, planning, briefing, creation and quality assurance.
- Use a variety of content types to create an engaging and inspiring experience across topics and categories and guide customers to research and buy the right products from any of our digital channels.
- Work closely with the digital trading, brand and marketing teams to execute category, campaign and event content support in line with the marketing calendar, ensuring all content requirements are developed within brand guidelines and delivered on time and to a high quality.
- Continually analyse the effectiveness of your content using web analytics tools and make recommendations to improve content based on data.
- Support digital trading teams where necessary to provide best practice recommendations on content creation and copywriting.
- Maintain content standards, including governance and regular maintenance of content.
- Build relationships with the key stakeholders, including SEO, product, marketing, digital trading and commercial teams.
- Keep a keen eye on competitor activity and creative to ensure we remain inspirational and relevant for our customers.
Essential Criteria:
- Excellent copy writing skills.
- A solid understanding of SEO best practises and how to use these in copy, page content and page data.
- An understanding of using CMS systems to create and manage content.
- Good analytical skills with experience of tools such as Google Analytics, Adobe Analytics.
What you need to know and show:
- Creative flair and able to generate new inspirational ideas, briefs and wireframes.
- Customer focused, keeping the customer needs at the forefront of all decisions.
- A passion for digital and emerging technology including AI.
- An understanding of design and planning software such as Figma & Miro.
- Excellent communication skills.
- Excellent organisation and planning skills.
- Good interpersonal skills which is key when managing projects that require input from other teams who may have other priorities.
- Good understanding of retail websites and the importance of the customer.
What decisions I can make including budget:
- No direct budget responsibility, however the outcome of the changes you co-ordinate will directly impact sales and conversion. Customer experience online will impact overall perception of our brands.
Directly or indirectly manages:
- No management responsibility.
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We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 5% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
