Lead Digital Marketing Analyst
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Marketing
Closing date: 19 November 2025
Requisition ID: 400036470
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Lead Analyst / Senior Analyst: Digital Marketing Analytics - 12 Month Fixed Term Contract - London/Hybrid Working
Why join us
Joining Sainsbury's Data & Analytics means becoming part of a dynamic and fast-paced environment at the forefront of digital innovation. As a multi-channel, multi-brand business serving millions of customers daily, we handle an unparalleled volume of data, providing endless opportunities for insights and impactful solutions. In collaboration with our expert teams, you will have the chance to shape and build high-performance products that enhance the shopping experience for our customers. With a focus on data-driven decision-making, you'll work closely with multiple stakeholders and have the support of a centralised analytics team. We pride ourselves on our inclusive and diverse culture, offering competitive benefits, flexible working options, and an environment where growth and development are encouraged. Join us and be part of our exciting journey in transforming the future of retail through technology.
What you’ll be doing
You’ll be working in the Argos Digital Spoke function as a Lead Digital Marketing Analyst reporting into the Analytics Manager. This role will support the Analytics Manager in providing analytical support for the General Merchandise digital marketing activity, including paid search, affiliates, display, social, email and apps across web analytics tools, in platform data and utilising our transactional and customer databases across the group.
The successful candidate will work across a number of stakeholders and teams both internal and external to influence, engage and execute best in class analysis that delivers on the objectives set. As a Lead Digital Marketing Analyst, you will be responsible for analysing the performance and effectiveness of our digital marketing activities, focusing on both customer acquisition and retention across Paid Search, Affiliates, Display, Social, and Email channels. You will deliver actionable insights to a variety of stakeholders, driving measurable improvements in our marketing strategies and activities.
In this role, you will produce automated reporting tools to support a self-serve analytical model and provide analytical training and support to the wider Digital Marketing Team. Collaboration with the Marketing Technology team is essential to ensure optimal use of available tools and to drive best-in-class digital analytics.
You will design and implement measurement tests to demonstrate the value of individual digital marketing components, such as cashback initiatives within the affiliate channel. Additionally, you will analyse and report on digital marketing performance during key seasonal events across the group, including Black Friday and Christmas.
Who you are
You will have strong numerical skills and experience in extracting and manipulating large data sets from varied sources. You will be comfortable drawing insights from analysis and presenting the narrative to stakeholders through a range of mediums, including demos, reports, and presentations.
This role requires strong influencing and relationship-building skills across both technical and non-technical teams. Excellent technical skills in PowerPoint, Excel, and SQL are essential. A strong understanding of digital marketing channels and the role they play within the marketing conversion funnel is required. Experience in using tools including Google Analytics, Adobe Analytics, Google Ads, Bing Ads, Search Ads 360, Business Manager, and Google Search Console is required. Experience with SQL and BI tools such as Google Data Studio, Tableau, MicroStrategy, and Power BI is also desirable.
Essential Criteria
- Excellent technical skills in PowerPoint, Excel and SQL.
- Excellent technical skills in most of the following Google Analytics, Adobe Analytics, Google Ads, Bing Ads, Search Ads 360, Business manager, Google Search console is essential.
- Strong understanding of digital marketing channels and the role they play within the marketing conversion funnel.
- Strong numerical skills and experience with extracting and manipulating large data sets across varied data sources.
- Strong influencing and relationship building skills, across both technical and non-technical teams.
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We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
