<p>Digital Marketing Lead – Full time</p> <table> <tbody> <tr> <td><span><strong>Division/Dept</strong></span> <p>Marketing</p></td> <td><span><strong>Location</strong></span> <p><strong>London</strong></p> <p>&nbsp;</p></td> </tr> <tr> <td><span><strong>Reporting to</strong></span> <p>Digital Marketing Manager – Display and Social Media&nbsp;</p> <p>&nbsp;</p></td> </tr> <tr> <td><span><strong>In a nutshell</strong></span> <p>As part of the Sainsbury’s & Tu Digital Marketing division, you would sit within the Display & Social team and be responsible for creating engaging campaigns which are both sales driving and brand building.</p> <p>The Display & Social team is responsible for the growth and continuous improvement of an industry leading program of digital marketing, with this role specifically looking after display, paid social, programmatic and VOD for the Sainsbury’s Brand. These channels are an important and rapidly growing part of our digital marketing mix across brands.</p> <p>We are constantly evolving our approach to deliver best in class digital media. Our ambition is to build the UK’s best display and social media marketing team and you could be part of it. We have a strong culture of learning and development and an innovative and friendly Marketing department, where you’ll feel part of the team from day one.</p> <p><span>&nbsp;</span></p></td> </tr> <tr> <td><span><strong>What I need to do</strong></span> <ul> <li>Project manage delivery of campaigns; briefing our media and creative agencies working with internal stakeholders, overseeing activation and reporting.</li> <li>Manage our media agency to deliver best-in-class paid media campaigns that are thoroughly planned, optimised and measured.&nbsp;</li> <li>With support of brand and design teams, establish compelling creative and develop plans to scale performance (e.g. dynamic creative) in addition to supporting customer brand metrics.&nbsp;</li> <li>Activate and optimise an ‘always on’ program of paid digital media activity across a range of campaigns and platforms to deliver the best possible commercial performance.&nbsp;</li> <li>Measurement and reporting on campaign performance ensuring we are delivering against objectives.</li> <li>Evolve the activation, optimisation and performance of our paid digital media program by employing an agile, test & learn approach that encourages testing of new formats, betas and platforms to deliver growth.&nbsp;</li> <li>Manage the paid digital media marketing budget for your associated campaigns to support our digital propositions and brand campaigns, ensuring spend is in-line with budget plans.&nbsp;</li> <li>Develop beneficial media partner relationships with market leaders to ensure we are not only adhering to best practices, but setting the standard in display and social marketing.&nbsp;</li> </ul></td> </tr> <tr> <td><span><strong>How I will succeed</strong></span> <ul> <li>Paid digital campaigns need to be delivered on time and to budget.</li> <li>Acute attention to detail, delivering campaigns at pace and with accuracy.</li> <li>Continued optimisation to improve return on investment across paid digital media activity.</li> <li>Entrepreneurial and ‘can do’ attitude to help drive change, with a passion for driving best in class, industry leading activity.</li> <li>Ability to manage and prioritise workload in a high pace retail environment, with the support of two direct reports&nbsp;</li> </ul></td> </tr> <tr> <td><span><strong>What I need to know</strong></span> <p><strong>Essential</strong></p> <ul> <li>Experience of managing paid social, display and programmatic media campaigns, and working with digital media agencies.&nbsp;</li> <li>A creative eye for developing assets for digital propositions based on best practice from market leading platforms.&nbsp;</li> <li>Understanding of ad ops and key platforms such as DV360, Meta & TikTok.&nbsp;</li> <li>An analytical mind and critical skills to challenge results and agency plans. Forecasting and continuously improving upon performance is a key part of the role.</li> <li>Highly data-driven with strong analytical skills and the ability to use data to inform decision making.&nbsp;</li> <li>An interest in personal development and education not only for yourself but with your direct reports.</li> <li>Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies.</li> </ul> <p><strong>Desirable</strong>&nbsp;</p> <ul> <li>Knowledge of Sainsbury’s Argos business and/or the retail industry</li> <li>Experience managing and developing direct reports</li> <li>Experience with dynamic creative optimisation tools such as Smartly</li> </ul> <p>&nbsp;</p></td> </tr> <tr> <td><span><strong>Resources available to me</strong></span> <ul> <li>Significant Budget</li> <li>Full agency support – creative and media</li> <li>Supportive wider team and x1 direct reports</li> </ul></td> </tr> <tr> <td><span><strong>Working hours and benefits</strong></span> <ul> <li>37.5 hours a week&nbsp;</li> <li>Flexible working schedule&nbsp;</li> <li>Base location in London, plus the ability to work from home</li> <li>Colleague discount&nbsp;</li> <li>Generous holiday&nbsp;</li> </ul></td> </tr> <tr> <td><span><strong>Grade</strong></span> <ul> <li>C4</li> </ul></td> </tr> </tbody> </table> <p>&nbsp;</p>