<p><strong>In a nutshell</strong></p> <p>This role forms a core part of the Business Partners team within the Insight team, working to create, collate and compile complex and varied sources of data and research to inform key business decisions from a customer perspective. Our Business Partner roles are responsible for working with senior stakeholders, building close and collaborative relationships to act consultatively and ensure that the customer is at the heart of our decision making.</p> <p>Specifically, this role will be the key point of contact within the Insight team for Tu Marketing, Sainsbury’s Premium Proposition Marketing & Sustainability. This role will work closely with these senior stakeholders to understand the priorities and requirements of Marketing & Sustainability and to then manage programmes of work to help bring a customer perspective to key decisions.&nbsp;</p> <p>As a senior voice in the Insights team you will be an active member of discussions where decisions are being made, bringing the right level of proactivity, provocation and giving opinions based on broader customer understanding from our wider team to help unlock growth opportunities and improve outcomes and experiences for our customers.</p> <p><strong>What you need to do</strong></p> <ul> <li><strong>Build deep partnerships with your senior stakeholders</strong> – Take the lead on understanding your stakeholders goals and key strategic requirements. Prioritse our resources around where we can have most impact. Build relationships beyond single projects or moments in time and proactively anticipate needs of those stakeholders, demonstrating how insights can add value to key questions.</li> <li><strong>Be the champion of our customers&nbsp;</strong>for your area – bringing deep understanding of the emotional needs, motivations, missions and behaviours of our customers in your categories/brands/channels to help shape initiatives (dependent on your area of focus) such as proposition/innovation pipeline development, space and ranging decisions, improved customer experience or brand/marketing effectiveness. Draw on rounded perspectives from the broader insight team to elevate understanding.</li> <li><strong>Bring best in class insight generation and consultancy to longer term strategic projects </strong>which are commissioned by the business unit – lean in to understand the business question, prioritise where Insights can add value and translate into relevant programmes of work to support. Be source agnostic and leverage a broad toolkit of capabilities (customer feedback mechanisms, primary research incl. brand and campaign tracking, farming what we know, internal financial/commercial data sets, external customer and market data) and frameworks (storytelling principles) to deliver impactful and actionable insight and influence decision making.&nbsp;</li> <li><strong>Build competitive advantage and be a change agent -</strong> Bring an outside in perspective on your area of specialism/scope &nbsp;- e.g. cross category trends, channel dynamics/forecasts, competitor understanding and industry understanding (e.g. brand effectiveness) to bring a wider consumer behaviour lens or market perspective to our work and the quality of our thinking.&nbsp;</li> <li><strong>Deliver best in class reporting, tracking and measurement expertise to support every day decision making&nbsp;</strong>and discussion around performance and course correction. Work alongside other parts of the Insight team and with our agency partners to automate, standardise and leverage our agency partners. Deliver relevant context and content with a strong expert voice & consultancy into leadership forums.&nbsp;</li> <li><strong>Encourage the use of customer insight across your stakeholder teams and unlock solutions for assisted serve</strong> for smaller questions within the department / division. Train and embed a consistent approach to self-service tools. Be the gateway to, and a champion of broader data sets (e.g. CSAT) and customer feedback mechanisms. Support the business function by providing tools in a way that is most useful for their needs, and helping in the interpretation of it.</li> <li><strong>Raise the bar</strong> <strong>across our function</strong> and act as a role model to driving stronger quality delivery, ROI of spend and ensure we are future proofed – this could encompass ways of working to join the dots more effectively. Exploring innovative tools and methods to unlock efficiency and better insight delivery, building strategic agency partnerships to drive ROI of spend, capability building programmes to upskill our total team.</li> </ul> <p><strong>What you need to show/know</strong></p> <ul> <li>Be the single point of contact for your Senior stakeholders, delivering<strong> strong business partnering,</strong> ensuring you work <strong>collaboratively and in an embedded way.</strong></li> <li><strong>Proactively understand stakeholder needs and key strategic priorities.</strong> Balance the day to day and can ruthlessly prioritise and allocate resources across broader pools of resource.</li> <li><strong>Is proactive and anticipatory</strong> - delivering insight and consultancy before it is asked for.</li> <li><strong>Think strategically</strong>, working in a <strong>hypothesis led way to break down complex problems</strong> and land the answer back into the business.&nbsp;</li> <li><strong>Be comfortable with ambiguity,&nbsp;</strong>contradictions, and incomplete data<strong> – bring a strong expert voice&nbsp;</strong>to<strong>&nbsp;</strong>Understand, challenge and analyse data, whilst stepping back to <strong>bring clarity to decisions.</strong></li> <li><strong>Be source agnostic</strong> and show a solid understanding of data and research fundamentals, bringing together varied sources of data and drawing on&nbsp;existing projects within the wider insight team. Where appropriate, <strong>work with agency partners, analytical teams,</strong> and <strong>the broader insight team&nbsp;</strong>to leverage insight and drive outcomes.&nbsp;</li> <li>Be a <strong>passionate advocate for championing our customers.&nbsp;</strong>Demonstrate <strong>strong storytelling skills</strong> and <strong>commercial acumen</strong> to be able to engage, inspire and ensure insight is commercially relevant and practical for implementation.</li> <li><strong>Encourage the use of self serve&nbsp;</strong>tools and reporting in the relevant teams<strong> so that data and insight is easily accessible and consumed.</strong></li> <li>Be open to test and learn and <strong>driving continuous improvement.&nbsp;</strong>Act as an agent of change and find creative ways to overcome blockers</li> <li><strong>Brings pragmatism</strong> to how we navigate business questions and can balance cost Vs speed of delivery Vs quality based on risk to business and resources available.&nbsp;</li> </ul> <p style="margin-left:18.0pt;">There are many ways to have acquired these skills and this knowledge, so there are no specific qualifications or similar proof points required. However, relevant and demonstrable experience is of course essential, so it is likely that successful candidates will have already done several roles involving data or research where they have shown the ability to be source agnostic in how they build a narrative to answer a business question. A solid understanding of brand and campaign tracking, customer data/feedback programmes and a broad toolkit /exposure to research methodologies. Relationship building is critical to the success of this role – proven experience in defining and deepening relationships to drive business outcomes is critical. Experience of working in fast paced agency and/or commercial client-side insight roles is desirable.&nbsp;</p> <p><strong>What decisions I can make</strong></p> <p>You own a suite of tools, research & data capabilities that help drive deep understanding of our performance, customers and competitive context. You are accountable for helping to answer the business questions that guide strategic and tactical decisions across the business. You will be able to leverage the broader Insight team, but need to manage through clear contracting and prioritisation mechanisms, alongside your stakeholders.&nbsp;</p> <p><strong>Resources available to me</strong></p> <ul> <li>Support from embedded colleagues from strategic agency partners & internal Analytics teams</li> <li>A share of the Business Partners Insight team budget as appropriate & agreed with the Head of Insight</li> <li>Support and Ways of working with broader insight team&nbsp;</li> </ul> <p>#LI-SA1</p>